BLC&EE 2011- Licensing Academy Programme

Running alongside the exhibition is a free-to-attend, comprehensive seminar programme aimed at anyone looking to further their knowledge on all aspects of the brand licensing industry. This is the place to discover breaking trends, pick up essential tips and learn from the people that have vast experience of doing business in this market.

Monday 7 March

10:30 - Opening Address

The Strategic Imperatives of Licensing
By Martin Brochstein, SVP Industry Relations and Information, LIMA (The International Licensing Industry Merchandisers’ Association)
Licensing is an important part of the brand development and strategic marketing toolbox. We'll take a look at the global landscape, and give a roadmap of the key considerations that brand owners, manufacturers and retailers have to keep in mind as they approach the business, whether they're looking at entertainment, sports, corporate brands, or any other facet of the licensing business.


Retail Trends and Direct to Retail Licensing in Central and Eastern Europe
By Milos Ryba, Senior Retail Analyst, Planet Retail
Retail expert Milos Ryba returns to BLC&EE to provide a comprehensive overview of the retail landscape in the Central and Eastern European region. He will outline current trends and retail forecasts, and he will present key studies about direct-to-retail licensing in the region.


How to Launch and Build an Entertainment Brand in Central and Eastern Europe: Case studies from MTV Networks and Kidz Entertainment
By Nicholas Walters, General Manager, MTV Networks, Russia and Morten Geschwendtner, CEO Kidz Entertainment
Come and hear two specialists from the region discuss the challenges and opportunities of launching an entertainment brand. Nick will take us through the launch and build of Nickelodeon in Russia, where it has evolved into a highly localised service. Which of the Nickelodeon brands have achieved stand out and what are their consumer products potential? Morten will take us step-by-step through the launch of Beyblade and offer tips for success working with territories, broadcasters, licensees and consumers who are often new to the process of licensing.

Tuesday 8 March


How to Negotiate a Licensing Contract
By Christian Fortmann, Trademark Attorney, 24 IP Law Group.
The eminent international lawyer, Christian Fortmann, will explain the key elements of a licensing contract. He will also discuss how to resolve conflict and highlight the technical and legal considerations that are vital to successful contract negotiation.


The Opportunity for Manufacturers: How to Choose the Right Licence and Make it Work
By David Bozsan, Chief Business Development Officer, LizzyCard and Gyorgy Babos, General Manger, Egmont Hungary
Through case studies and anecdotes David and Gyorgy will share their experiences of being licensees. They will explain how to choose the right licence, manage your relationships with brand owners, agents and retailers, and give tips on managing a licensed product business.

Speaker profiles

Miloš Ryba

Miloš Ryba is a senior retail analyst in Planet Retail’s London office. He has been analysing the retail sector in Central and Eastern European countries for a number of years. Miloš has presented at leading conferences in Eastern Europe and regularly contributes to media on retail topics. His keen knowledge and expertise lie within the Russian market.

Martin Brochstein

Martin Brochstein joined LIMA in 2008 after 12 years as Executive Editor of The Licensing Letter, a New York-based newsletter that covers the global licensing business. Before joining The Licensing Letter, he spent five years as Senior Editor of Television Digest and founding editor of Consumer Multimedia Report. He also has been editor of several publications in the consumer electronics and retail fields.
The International Licensing Industry Merchandisers Association (LIMA) is the worldwide trade organization for the licensing industry. LIMA’s main objective is to work for the advancement of professionalism in licensing through research, national and international seminars, trade events and publications. With members in 35 countries, offices in New York, London, Munich, Tokyo and Shanghai, and representatives in Croatia, India, Italy and Spain, members enjoy access to a wide variety of activities, information and benefits.

David Bozsan


David Bozsan is a doctor of law and politics and he is working as chief business development officer for Lizzy Card Paper Ltd. Lizzy Card is a leading designer, producer and wholesaler of stationery and back to school products, gift packaging materials, postcards and calendars in Hungary with a history of more than 20 years in the licensing industry. Lizzy Card has cooperated with Disney, Warner Brothers, Dreamworks, National Geographic, Discovery Enterprises, Fremantle Media, Intercontinental Licensing and many other licensors and agents. Lizzy Card exports to more than twenty countries.
David has extensive experience in business development with a special focus on the licensing industry. He has also expertise in diplomacy, public international law, international co-operation and development.

Christian Fortmann

Morten Geschwendtner Morten Geschwendtner is CEO of Kidz Entertainment/EEMC, the leading integrated brand marketing agency in the Nordic region and Eastern Europe. It represents properties such as LEGO, The Simpsons, Ice Age, Avatar, Twilight, Beyblade, Thomas & Friends, The Smurfs, Bratz, Power Rangers and ZhuZhu Pets.

Prior to founding Kidz Entertainment Morten spent five years as director with Marketing Group A/S, a trade company with a turnover of €16 million, followed by one year as director at Best Buy Group A/S.

He is married with two children and lives in Denmark.

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