2011- Licensing Academy Programme
Running alongside the exhibition is a free-to-attend,
comprehensive seminar programme aimed at anyone looking to
further their knowledge on all aspects of the brand licensing
industry. This is the place to discover breaking trends, pick
up essential tips and learn from the people that have vast
experience of doing business in this market.
Monday 7 March
The Strategic Imperatives of Licensing
By Martin Brochstein, SVP Industry Relations
and Information, LIMA (The International
Licensing Industry Merchandisers’ Association)
Licensing is an important part of the brand development and
strategic marketing toolbox. We'll take a look at the global
landscape, and give a roadmap of the key considerations that
brand owners, manufacturers and retailers have to keep in
mind as they approach the business, whether they're looking
at entertainment, sports, corporate brands, or any other facet
of the licensing business.
Retail Trends and Direct to Retail
Licensing in Central and Eastern Europe
By Milos Ryba, Senior Retail Analyst,
Retail expert Milos Ryba returns to BLC&EE to provide
a comprehensive overview of the retail landscape in the Central
and Eastern European region. He will outline current trends
and retail forecasts, and he will present key studies about
direct-to-retail licensing in the region.
How to Launch and Build an Entertainment
Brand in Central and Eastern Europe: Case studies from MTV
Networks and Kidz Entertainment
By Nicholas Walters, General Manager,
MTV Networks, Russia and Morten Geschwendtner, CEO
Come and hear two specialists from the region discuss the
challenges and opportunities of launching an entertainment
brand. Nick will take us through the launch and build of Nickelodeon
in Russia, where it has evolved into a highly localised service.
Which of the Nickelodeon brands have achieved stand out and
what are their consumer products potential? Morten will take
us step-by-step through the launch of Beyblade and offer tips
for success working with territories, broadcasters, licensees
and consumers who are often new to the process of licensing.
Tuesday 8 March
How to Negotiate a Licensing Contract
By Christian Fortmann, Trademark Attorney,
24 IP Law Group.
The eminent international lawyer, Christian Fortmann, will
explain the key elements of a licensing contract. He will
also discuss how to resolve conflict and highlight the technical
and legal considerations that are vital to successful contract
The Opportunity for Manufacturers:
How to Choose the Right Licence and Make it Work
By David Bozsan, Chief Business Development
Officer, LizzyCard and Gyorgy Babos, General Manger, Egmont
Through case studies and anecdotes David and Gyorgy will share
their experiences of being licensees. They will explain how
to choose the right licence, manage your relationships with
brand owners, agents and retailers, and give tips on managing
a licensed product business.
Ryba is a senior retail analyst in Planet Retail’s London office.
He has been analysing the retail sector in Central and Eastern
European countries for a number of years. Miloš has presented
at leading conferences in Eastern Europe and regularly contributes
to media on retail topics. His keen knowledge and expertise
lie within the Russian market.
joined LIMA in 2008 after 12 years as Executive Editor of The
Licensing Letter, a New York-based newsletter that covers the
global licensing business. Before joining The Licensing Letter,
he spent five years as Senior Editor of Television Digest and
founding editor of Consumer Multimedia Report. He also has been
editor of several publications in the consumer electronics and
The International Licensing Industry Merchandisers Association
(LIMA) is the worldwide trade organization for the licensing
industry. LIMA’s main objective is to work for the advancement
of professionalism in licensing through research, national and
international seminars, trade events and publications. With
members in 35 countries, offices in New York, London, Munich,
Tokyo and Shanghai, and representatives in Croatia, India, Italy
and Spain, members enjoy access to a wide variety of activities,
information and benefits.
|David Bozsan is a
doctor of law and politics and he is working as chief business
development officer for Lizzy Card Paper Ltd. Lizzy Card is
a leading designer, producer and wholesaler of stationery and
back to school products, gift packaging materials, postcards
and calendars in Hungary with a history of more than 20 years
in the licensing industry. Lizzy Card has cooperated with Disney,
Warner Brothers, Dreamworks, National Geographic, Discovery
Enterprises, Fremantle Media, Intercontinental Licensing and
many other licensors and agents. Lizzy Card exports to more
than twenty countries.
David has extensive experience in business development with
a special focus on the licensing industry. He has also expertise
in diplomacy, public international law, international co-operation
is CEO of Kidz Entertainment/EEMC, the leading integrated brand
marketing agency in the Nordic region and Eastern Europe. It
represents properties such as LEGO, The Simpsons, Ice Age, Avatar,
Twilight, Beyblade, Thomas & Friends, The Smurfs, Bratz,
Power Rangers and ZhuZhu Pets.
Prior to founding Kidz Entertainment Morten spent five years
as director with Marketing Group A/S, a trade company with a
turnover of €16 million, followed by one year as director at
Best Buy Group A/S.
He is married with two children and lives in Denmark.
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